Final thoughts

Customer Segmentation in Python

Karolis Urbonas

Head of Data Science, Amazon

What you have learned

  • Cohort analysis and visualization
  • RFM segmentation
  • Data pre-processing for k-means
  • Customer segmentation with k-means
    • Evaluating number of clusters
    • Reviewing and visualizing segmentation solutions
Customer Segmentation in Python

Congratulations!

Customer Segmentation in Python

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