Introduction to Text Encoding

Feature Engineering for Machine Learning in Python

Robert O'Callaghan

Director of Data Science, Ordergroove

Standardizing your text

Example of free text:

Fellow-Citizens of the Senate and of the House of Representatives: AMONG the vicissitudes incident to life no event could have filled me with greater anxieties than that of which the notification was transmitted by your order, and received on the th day of the present month.

Feature Engineering for Machine Learning in Python

Dataset

print(speech_df.head())
                  Name           Inaugural Address    \ 
0    George Washington     First Inaugural Address
1    George Washington    Second Inaugural Address
2    John Adams                  Inaugural Address    
3    Thomas Jefferson      First Inaugural Address    
4    Thomas Jefferson     Second Inaugural Address

                        Date                               text
0    Thursday, April 30, 1789    Fellow-Citizens of the Sena...
1       Monday, March 4, 1793    Fellow Citizens: I AM again...
2     Saturday, March 4, 1797    WHEN it was first perceived...
3    Wednesday, March 4, 1801    Friends and Fellow-Citizens...
4       Monday, March 4, 1805    PROCEEDING, fellow-citizens...
Feature Engineering for Machine Learning in Python

Removing unwanted characters

  • [a-zA-Z]: All letter characters
  • [^a-zA-Z]: All non letter characters
speech_df['text'] = speech_df['text']\
                   .str.replace('[^a-zA-Z]', ' ')
Feature Engineering for Machine Learning in Python

Removing unwanted characters

Before:

"Fellow-Citizens of the Senate and of the House of  
Representatives: AMONG the vicissitudes incident to   
life no event could have filled me with greater" ...

After:

"Fellow Citizens of the Senate and of the House of  
Representatives AMONG the vicissitudes incident to   
life no event could have filled me with greater" ...
Feature Engineering for Machine Learning in Python

Standardize the case

speech_df['text'] = speech_df['text'].str.lower()
print(speech_df['text'][0])
"fellow citizens of the senate and of the house of  
representatives among the vicissitudes incident to   
life no event could have filled me with greater"...
Feature Engineering for Machine Learning in Python

Length of text

speech_df['char_cnt'] = speech_df['text'].str.len()
print(speech_df['char_cnt'].head())
0    1889  
1     806  
2    2408  
3    1495  
4    2465
Name: char_cnt, dtype: int64
Feature Engineering for Machine Learning in Python

Word counts

speech_df['word_cnt'] = 
    speech_df['text'].str.split()
speech_df['word_cnt'].head(1)
['fellow', 'citizens', 'of', 'the', 'senate', 'and',...
Feature Engineering for Machine Learning in Python

Word counts

speech_df['word_counts'] = 
    speech_df['text'].str.split().str.len()
print(speech_df['word_splits'].head())
0    1432
1     135
2    2323
3    1736
4    2169
Name: word_cnt, dtype: int64
Feature Engineering for Machine Learning in Python

Average length of word

speech_df['avg_word_len'] = 
         speech_df['char_cnt'] / speech_df['word_cnt']
Feature Engineering for Machine Learning in Python

Let's practice!

Feature Engineering for Machine Learning in Python

Preparing Video For Download...