Identifying inconsistencies

Analyzing Marketing Campaigns with pandas

Jill Rosok

Data Scientist

Day of week trends

DoW_retention = retention_rate(marketing, ['DoW'])
Analyzing Marketing Campaigns with pandas

Plotting the results

# Plot retention by day of week
DoW_retention.plot()
plt.title('Retention rate by day of week')
plt.ylim(0)
plt.show()
Analyzing Marketing Campaigns with pandas

retention_DoW.png

Analyzing Marketing Campaigns with pandas

Real data can be messy and confusing

shutterstock_1293601054.jpg

Analyzing Marketing Campaigns with pandas

Let's practice!

Analyzing Marketing Campaigns with pandas

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