Solicited data

Data Science for Business

Michael Chow

Data Scientist

Why do we solicit data?

  • Create marketing collateral
  • De-risk decision making
  • Monitor quality

customer-feedback.jpg

Data Science for Business

Types of solicited data

  • Surveys
  • Customer reviews
  • In-app questionnaires
  • Focus groups

pop-up

Data Science for Business

Types of solicited data

Qualitative

  • Conversations
  • Open-ended questions

Quantitative

  • Multiple choice
  • Rating scale
Data Science for Business

Revealed and stated preferences

Stated preference

  • Hypothetical
  • Subjective

jogging2.png

Revealed preference

  • Actions
  • Purchasing decisions

relaxing.png

Data Science for Business

Best practices

Be specific

Do this Not that
On a scale of 1 - 5, how would you rate the quality of content on DataCamp? How would you rate DataCamp?
Data Science for Business

Best practices

Be specific

Do this Not that
On a scale of 1 - 5, how would you rate the quality of content on DataCamp? How would you rate DataCamp?

 

Avoid loaded language

Do this Not that
Which of the following political issues is most important to you? Which of the following controversial political issues is most important to you?
Data Science for Business

Best practices

Calibrate

Do this Not that
Rate your interest in each of the following products at DataCamp. Are you interested in Skill Assessment at DataCamp?
Data Science for Business

Best practices

Calibrate

Do this Not that
Rate your interest in each of the following products at DataCamp. Are you interested in Skill Assessment at DataCamp?

 

Require actionable results

Do this Not that
Have a hypothesis for each question. Ask a question just because it's interesting.
Data Science for Business

Let's practice!

Data Science for Business

Preparing Video For Download...