Machine learning and data pyramid

Machine Learning for Business

Karolis Urbonas

Head of Machine Learning & Science, Amazon

Machine Learning applications

ML is applying statistical or computer science methods on data to:

  1. Draw causal insights

    "What is causing our customers to cancel their subscription to our services?"*

  2. Predict future events

    "Which customers are likely to cancel their subscription next month?"*

  3. Understand patterns in data

    "Are there groups of customers who are similar and use our services in a similar way?"*

Machine Learning for Business

Data hierarchy of needs

Data pyramid

Machine Learning for Business

Collection

Collection

Machine Learning for Business

Storage

Storage

Machine Learning for Business

Preparation

Preparation

Machine Learning for Business

Analysis

Analysis

Machine Learning for Business

Model prototyping and testing

Prototyping-testing

Machine Learning for Business

ML in production

ML-AI

Machine Learning for Business

Focus

Focus-of-the-course

Machine Learning for Business

Let's practice!

Machine Learning for Business

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