Machine Learning for Business
Karolis Urbonas
Head of Machine Learning & Science, Amazon
Production system is live, customer facing and business critical.
Production system - Customer Relationship Management (CRM)
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Example - predicted churn triggers automatic emails
Production system - fraud detection system
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Example - predicted fraud probability automatically triggers transaction block and requests a manual review
Production system - online banking platform
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Example - recommended products shown on the customer's online banking profile
Production system - autonomous cars
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Example - predicted collision kicks off automatic initiation of brakes and collision avoidance steps
Prototype ML
ML in production
Machine Learning for Business