Machine Learning for Business
Karolis Urbonas
Head of Machine Learning & Science, Amazon
Production system is live, customer facing and business critical.
Production system - Customer Relationship Management (CRM)
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Example - predicted churn triggers automatic emails

Production system - fraud detection system
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Example - predicted fraud probability automatically triggers transaction block and requests a manual review

Production system - online banking platform
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Example - recommended products shown on the customer's online banking profile

Production system - autonomous cars
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Example - predicted collision kicks off automatic initiation of brakes and collision avoidance steps

Prototype ML
ML in production
Machine Learning for Business