Data-Driven Decision Making for Business
Ted Kwartler
Data Dude
Traditional markets
Infrastructure where parties exchange goods
Supply and demand


Buy the companies you believe will perform well or want to support

Buy the companies demonstrating financial indicator strength


Trade based on mathematical indications
Expected return of investment (ER) =
Risk free rate + (Beta * (Expected market return - Risk free rate))
Expected return of investment (ER) =
Risk free rate + (Beta * (Expected market return - Risk free rate))
Example
ER = .03 + .5(.09 - .03)
ER = .03 + .5(.06)
ER = .03 + .03 = 0.06

Data-Driven Decision Making for Business