Wrap-up

Marketing Analytics for Business

Sarah DeAtley

Principal Data Scientist

Recap

 

Chapter 1: marketing levers and business questions

Chapter 2: privacy law, data sources, and Indirect impact

Chapter 3: text / sentiment analysis, segmentation, and predictive modeling

Chapter 4: KPIs, forecasts, attribution models, and LTV to CAC ratio

icons showing Chapter 1 with people and question mark, Chapter 2 with a lock, Chapter 3 with people, and Chapter 4 with money

Marketing Analytics for Business

Follow up

 

  • Machine Learning for Marketing Analytics in R
  • Machine Learning for Marketing in Python
  • Marketing Analytics in Spreadsheets
  • Analyzing Marketing Campaigns with pandas
Marketing Analytics for Business

Congratulations!

Marketing Analytics for Business

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