Visualizations for different audiences

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Communication strategy

  Puzzle piece with the word data

Data Communication Concepts

Communication strategy

  Puzzle piece with the word viz

Data Communication Concepts

Data storytelling

Venn diagram with data, visuals and narrative

 

  1. Data
  2. Narrative
  3. Visuals
    • Expertise
    • Familiarity
Data Communication Concepts

Tailored message

  • Investor

Marketing campaign avoid 20% revenue drop

  • Technical lead

Model predicted revenue decline (RMSE: 1.2)

Data Communication Concepts

Directly linked to message

  • Investor

Lineplot showing evolution of sales

  • Technical lead

Barplot showing predicted vs. real values

Data Communication Concepts

Provide context

  • Investor

barplots showing negative and positive importance for some varaibles

  • Technical lead

barplots showing positive feature importance from a model

Data Communication Concepts

More best practices

  • Pareto principle:
    • Aggregate less relevant data
    • Include chocolate, chips and other products (aggregated)
  • Approachable and engaging visuals
  • How many / how quickly
  • Less is more
Data Communication Concepts

McCandless method

  1. Introduce visualization by name
    • Graph headline
    • Clear and obvious
    • y vs x technique

graph with the title highligthed

1 https://artscience.blog/home/the-mccandless-method-of-data-presentation
Data Communication Concepts

McCandless method

  1. Introduce visualization by name
  2. Anticipate audience's questions
    • Focus on story not on decoding graph
Data Communication Concepts

McCandless method

  1. Introduce visualization by name
  2. Answer audience's questions
  3. State insights

lineplot with monthly number of customers falling

Data Communication Concepts

McCandless method

  1. Introduce visualization by name
  2. Answer audience's questions
  3. State insights
  4. Help the audience relate
    • Importance
    • Action items
Data Communication Concepts

Let's practice!

Data Communication Concepts

Preparing Video For Download...