Visualizations for different audiences

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Communication strategy

 

Communication strategy

 

Data storytelling

 

1. Data
2. Narrative
3. Visuals
   • Expertise
   • Familiarity

Tailored message

• Investor

Marketing campaign avoid 20% revenue drop

• Technical lead

Model predicted revenue decline (RMSE: 1.2)

Directly linked to message

• Investor

• Technical lead

Provide context

• Investor

• Technical lead

More best practices

• Pareto principle:
  • Aggregate less relevant data
  • Include chocolate, chips and other products (aggregated)
• Approachable and engaging visuals
• How many / how quickly
• Less is more

McCandless method

1. Introduce visualization by name
   • Graph headline
   • Clear and obvious
   • y vs x technique

¹ https://artscience.blog/home/the-mccandless-method-of-data-presentation

McCandless method

1. Introduce visualization by name
2. Anticipate audience's questions
   • Focus on story not on decoding graph

McCandless method

1. Introduce visualization by name
2. Answer audience's questions
3. State insights

McCandless method

1. Introduce visualization by name
2. Answer audience's questions
3. State insights
4. Help the audience relate
   • Importance
   • Action items

Let's practice!

Data Communication Concepts