Types of reports

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Presentation strategy

 

Chapter 3

 

How to structure a written report?

• Types of reports
• Reproducibility
• Write precise and clear reports

Written reports

 

• Explain data analysis project
  • Sentiment analysis on product reviews

Written reports

 

• Explain data analysis project
  • Sentiment analysis on product reviews
• Communicate findings
  • 30% negative ratings for delayed shipping
  • Predict ratings with 90% accuracy
• Standards

Written reports

 

• Explain data analysis project
  • Sentiment analysis on product reviews
• Communicate findings
  • 30% negative ratings for delayed shipping
  • Predict ratings with 90% accuracy
• Standards
• Give recommendations to drive change

Types of reports

 

Informational

• Factual information
• Short
• Not strict structure
• Inform about facts

 

Analytical

• Analysis (relationships/recommendations)
• Varies (short or long)
• Strict structure
• Data-driven decisions

Final report

Elements

• Data analysis
• Findings and results
• Visuals

Format

• Long

Audience

• Details

Summary report

Elements

• Key findings and recommendations
• Visuals

Format

• Short (< 5 pages)
• Summary of final report
• Link to main document

Audience

• No need for details

Report structure

• Introduction
  • Purpose
    • Analysis of the product reviews gathered from website
    • Rating prediction based on review
  • Contextual information
    • Increase in negative reviews
  • Question of analysis
    • Factor affecting bad user experience

Report structure

• Introduction
• Body
  • Data
    • Description and tables
  • Methods
    • NLP and Random Forest
  • Analysis
    • Visuals
      • Graphs with most common words
  • Results
    • Description and visuals
      • 30% negative ratings associated with words "delayed" and "shipping".

Report structure

• Introduction
• Body
  • Data
  • Methods
  • Analysis
  • Results
• Conclusions
  • Restate question
  • Summarize important results
  • Add recommendations

Report structure

• Business context
• 1-3-25
  • 1 page of abstract
  • ? 3 pages of executive summary
  • ? 25 pages of detail

Audience

 

• People with little time
  • Introduction
  • Conclusion
  • Scan body

Audience

 

• Customer or internal collaborator
• Executive team
  • Scan introduction and conclusions
  • Recommendations

Audience

 

• Customer or internal collaborator
• Executive team
• Technical stakeholder
  • Body

Let's practice!

Data Communication Concepts