Fundamentals of storytelling

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Challenger

challenger

Data Communication Concepts

Good warning, bad delivery

slide warning about unsafe shuttle flight

Data Communication Concepts

About the course

 

  • You will learn how to:
    • Communicate results to different stakeholders using storytelling
    • Structure a written report
    • Build a compelling oral presentation
Data Communication Concepts

Chapter 1

 

  • Translating technical results
  • Impacting decision-making process
  • Not about spinning results!
  • Making results stick:
    • Simple
    • Concrete
    • Credible
Data Communication Concepts

Data storytelling road

  Puzzle piece with the different storytelling steps

Data Communication Concepts

Why are stories needed?

 

schema with steps for data science process

Data Communication Concepts

Why are stories needed?

 

schema with steps for data science process

 

  • The best results have no impact without proper presentation
  • Convince change-adverse stakeholders
  • Non-technical stakeholders
Data Communication Concepts

What is data storytelling?

Data storytelling is the practice of building a narrative around a set of data and its accompanying visualizations to help convey the meaning of that data in a powerful and compelling fashion

  • Anecdotes = imagination
  • Stories = memorable
  • Add value (provide context)
  • Capture audience's attention
  • Facilitate decision-making
  • Drive change
1 https://tdwi.org/portals/what-is-data-storytelling-definition.aspx
Data Communication Concepts

Data storytelling

 

  • 3-minutes story:

    • What would you say in 3 minutes?

  • Big idea:

    • Unique point of view
    • One sentence

 
==> Clear and concise

1 Knaflic, Cole Nussbaumer. Storytelling with Data. Wiley Editorial.
Data Communication Concepts

Data storytelling

venn diagram with the words data, narrative and visuals

 

  1. Insightful
  2. Explanatory
  3. Concise
Data Communication Concepts

Data

venn diagram with the word data

 

  • Results (e.g predictions) and findings (e.g. data analysis)
  • Relevant
  • Accurate and reliable
  • Actionable insights
Data Communication Concepts

Narrative

venn diagram with the word data and narrative

 

  • Compelling and easy to understand
  • Prioritize essential points
  • Drive change
Data Communication Concepts

Narrative

venn diagram with the word data and narrative

 

  • Main point:
    • Avoid disconnected facts
    • Central insight
  • Explanatory context:
    • Understand background and audience
    • Clarify facts to that audience
  • Linear sequence
Data Communication Concepts

Visuals

venn diagram with the words data, narrative and visuals

  • Graphs should be:
    • simple
    • engaging
    • not misleading
Data Communication Concepts

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Data Communication Concepts

Let's practice!

Data Communication Concepts

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