Creating a cohesive story

Case Study: Analyzing Customer Churn in Tableau

Carl Rosseel

Curriculum Manager

Data analysis flow in Tableau

data analysis flow

Case Study: Analyzing Customer Churn in Tableau

Structuring your analysis is not easy

  • Not informative to publish 10+ different worksheets.
  • Need to combine information which fits well together.

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Case Study: Analyzing Customer Churn in Tableau

It's time to tell a story

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Case Study: Analyzing Customer Churn in Tableau

Each story point investigates a different topic

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Case Study: Analyzing Customer Churn in Tableau

Overview page

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Case Study: Analyzing Customer Churn in Tableau

Adding instructions can be extremely useful

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Case Study: Analyzing Customer Churn in Tableau

Interactivity makes a dashboard powerful

Interactivity_example_1.gif

Case Study: Analyzing Customer Churn in Tableau

Interactivity makes a dashboard powerful

interactivity_example_2.gif

Case Study: Analyzing Customer Churn in Tableau

Interactivity makes a dashboard powerful

Interactivity_example_three.gif

Case Study: Analyzing Customer Churn in Tableau

Let's visualize!

Case Study: Analyzing Customer Churn in Tableau

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