Data storytelling

Introduction to Data Literacy

Carl Rosseel

Head of Business Intelligence Curriculum, DataCamp

Why do you need to tell a story?

Make key points more memorable
Keep attention and engagement
Convince your audience of your message
Motivate them to take action

Traveller going from data point to data point

Components of data storytelling

The three components of data storytelling: data, visuals and narrative

Elements of a narrative

Characters
Problem
Setting
Plot
Resolution

Stakeholders
Business problem
Relevant background
Central and supporting insights
Solution and recommendations

Narrative structure

Narrative structure

¹ Dykes, B. (2019). Effective data storytelling. Wiley.

Example narrative

Narrative structure with example

Let's practice!

Introduction to Data Literacy

Preparing Video For Download...