Keys to a good story

Communicating Data Insights

Joe Franklin

Senior Curriculum Manager, DataCamp

Building a definition

Storybook

Challenging definition without universal consensus.

Data Storytelling - Method of communicating data insights tailored to a specific audience with an overarching narrative

Communicating Data Insights

Parts of a story

 

Visualization - Share story familiar format.

 

Context - Shows story as part of larger effort.

 

Narrative - Gives the data a voice.

Person building shape with blocks

Communicating Data Insights

Visualizations

 

Share information quickly that is easy to understand and action.

 

Focus on trends and patterns over specific details.

 

Visualizations are the core of a data story.

Two people telling a story on a clipboard

Communicating Data Insights

Context is king

 

Objectives:

  • Show audience broader picture
  • Focus on what is essential to understand
  • Unifies data story with business objectives and outcomes

Keyboard with question marks

Communicating Data Insights

Weaving a narrative

 

People need to connect with the message to make decisions.

 

Narrative objectives:

  • Give data a clear and convincing voice
  • Explain why insights are significant
  • Clearly outline next steps and inspire action

 

Building Blocks

Communicating Data Insights

Bringing a story together

Pain reduction data story showing reduction in pain levels for patients who received treatment

Communicating Data Insights

Bringing a story together

Pain reduction data story showing reduction in pain levels for patients who received treatment

Communicating Data Insights

Let's practice!

Communicating Data Insights

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