Advanced visuals

Communicating Data Insights

Joe Franklin

Senior Curriculum Manager, DataCamp

Limited offering

Total revenue by museum

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Total revenue by source type

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Additional detail with two categorical variables instead of one.

Contemporary art museum's gift shop outperforms its ticket sales.

The modern art museum's cafeteria is severely underperforming.

Scale stacked data to compare share of revenue for each source by museum.

Different insights than standard stacked bar chart

Many more variations and combinations exist to uncover more insights.

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Highlight individual museum performance along with income source.

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Focused on relative performance for each revenue source by museum.

Communicating Data Insights