Guiding principles of visualization

Communicating Data Insights

Joe Franklin

Senior Curriculum Manager, DataCamp

Driving success

Recap:

  • Nearly limitless amount of visualizations exist, find more that speak to you.

 

Looking ahead:

  • Understand what makes a visualization powerful and how to create impactful visualizations.

Person placing chart on displayboard

Communicating Data Insights

Getting the right picture

Visualizations aim to share general information that can be quickly understood and actioned.

 

Overall trend information is more important than knowing exact details when constructing a visual.

 

Trying to be too specific is a common issue with visualizations.

Target sign

Communicating Data Insights

Piece of the pie

A pie chart showing 3 primary colors

Communicating Data Insights

Piece of the pie

A pie chart showing 3 primary colors with numbers overlaid

Communicating Data Insights

Piece of the pie

Pie chart being converted into a bar chart

Visualizations are meant to show some information, not all information about a dataset.

Communicating Data Insights

Keep it simple

Don't try to do too much with a visualization.

 

Aim for simplicity over complexity.

 

Complex formats are powerful but should be used sparingly.

 

Lightbulbs with tangled cords

Communicating Data Insights

Does it bring you joy?

Is there anything I can remove?

  • Gridlines
  • Color schemes
  • Chart decorations

Trashcan on top of laptop

Communicating Data Insights

Tale of two charts

Two charts side by side

Communicating Data Insights

Great expectations

Visualizing data is a two-way street.

 

Don't deviate severely from established paradigms.

 

Make minor incremental changes and gather audience feedback.

Person coming up with ideas on top of an hourglass

Communicating Data Insights

Let's practice!

Communicating Data Insights

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