Data storytelling
Communicating Data Insights
Joe Franklin
Senior Curriculum Manager, DataCamp
A picture tells a thousand words?
A story tells a single insight
Spot the difference
Why?
Engagement
1 Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims.
Sticky situation
1 Heath, C., & Heath, D. (2010). Made to stick: Why some ideas survive and others die.
