Bringing it all together

Data Visualization in Tableau

Maarten Van den Broeck

Content Developer, DataCamp

Dashboarding vs. storytelling

Dashboard:

An example of Tableau dashboard

  • Self-service analytics, with filters
  • Exploratory Data Analysis (a lot of detail)

Story:

An example of Tableau story

  • Attention on insights, concrete data points
  • Slide deck, presentation (high level)
Data Visualization in Tableau

From worksheets...

Example of three Tableau worksheets

Data Visualization in Tableau

From worksheets to dashboards...

Example of three Tableau worksheet used in a dashboard

Data Visualization in Tableau

From worksheets to dashboards and data stories.

Example of an insight from a dashboard used in a story.

Data Visualization in Tableau

Looks matter - pretty and simple catches the eye!

White space

Appealing design:

  • Branding and styling
  • Efficient use of space
  • Self-explanatory (labels, titles)

White space

Consider:

  • Start small and expand
  • Bounce ideas by non-data people
  • Test meticulously and document

White space

An example of a neat, minimalistic dashbaord

Data Visualization in Tableau

Design for any device

white space

Example of a wrongly designed mobile phone sized dashboard

  • Dashboard not designed for a mobile device

white space

Example of a correctly designed mobile phone sized dashboard

  • Mobile device ready dashboard
Data Visualization in Tableau

Don't lose your audience!

White space

  • Work on your dashboard and story performance
  • Aim at < 10 seconds of load time
  • Identify the "heaviest" visualizations
  • Limit the number of data marks
  • Consider creating a data extract

White space

A visual of a ticking clock

1 https://www.datacamp.com/courses/connecting-data-in-tableau
Data Visualization in Tableau

Let's practice!

Data Visualization in Tableau

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