The value of data

Introduction to Data

Maarten Van den Broeck

Senior Content Developer at DataCamp

Individuals and organizations use data

Personal finance

Introduction to Data

Individuals and organizations use data

Calendar

Introduction to Data

Individuals and organizations use data

Entertainment

Introduction to Data

Individuals and organizations use data

Clothing

Introduction to Data

Individuals and organizations use data

Health tracker

Introduction to Data

Individuals and organizations use data

Deliveries

Introduction to Data

Individuals and organizations use data

Airlines

Introduction to Data

Individuals and organizations use data

Government

Introduction to Data

Individuals and organizations use data

Charity

Introduction to Data

Individuals and organizations use data

Healthcare

Introduction to Data

Data in organizations

Goal: support business objectives

  • Profitability
  • Social good
  • Research
  • Customer satisfaction & employee happiness

How: by improving decision making

  • Measure return on investment (ROI)
  • Optimize processes and find new opportunities

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Data in organizations

Introduction to Data

Data in healthcare

Example: wearable devices

  • Monitor personal data

Goal:

  • Detect and prevent health problems
  • Turning patient care into precision medicine
  • Advancing healthcare research worldwide

Healthcare

Introduction to Data

Data in supply chain

Example: monitoring various metrics

  • Average inventory
  • Inventory turnover ratio

Goal:

  • Make sense of the massive amount of generated data
  • Demand forecasting

Supply chain

The sequence of processes involved in the production and distribution of a product$^1$.

1 Oxford Languages
Introduction to Data

Data in education

Example: DataCamp courses

  • User feedback
  • Incorrectly submitted answers
  • Learner drop-off

Goal:

  • Improve course design
  • Identify struggle areas
  • Personalize learning experience

Education

Introduction to Data

Data is a competitive advantage

Why is that?

  • Unique to an organization
  • Unavailable for competitors
  • Generate insights and actions based on that data

Competition

Introduction to Data

Let's practice!

Introduction to Data

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