Introduction to Data
Joe Franklin
Senior Curriculum Manager, DataCamp
Mental models present a framework to understand the vast data landscape surrounding us

Data is the foundation of the DIKW Pyramid
Raw data: data without context
Example A: 4, 80%, cloudy, 75
Example B: party, park, 2, 15
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Information is (organized) data with context
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Information is (organized) data with context
Example A:
| Data: | 4 | 80 | cloudy | 75 |
|---|---|---|---|---|
| Information: | 4 inches | 80% chance | cloudy outside | 75 degrees |
Example B:
| Data: | party | park | 2 | 15 |
|---|---|---|---|---|
| Information: | birthday party | park across street | age 2 | 15 guests |
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Data:
Information:
Knowledge:
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Knowledge:
Wisdom:
Introduction to Data