Why tell a story?

Data Storytelling Concepts

Joe Franklin

Senior Curriculum Manager, DataCamp

Humans are storytelling creatures

 

  • Story telling is a proven method of communication
  • Stories provoke emotion
  • Emotion leads to change

Cave people sitting around a fire telling stories

1 Brent Dykes, "Effective Data Storytelling" (Wiley 2020)
Data Storytelling Concepts

Stories are better than "just the facts"

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Data Storytelling Concepts

Changing behaviors

 

  • Story telling isn't just slides
  • An actionable insight is a conclusion drawn from data
  • Data stories relate insights with a message
  • Complex information is easier to understand

Woman presenting at a TED talk

Data Storytelling Concepts

Nightingale's graph

Florence Nightingale made the calendar year into a circle, charting casualty causes by month Nightingales graph depicting casualties

Data Storytelling Concepts

Let's practice!

Data Storytelling Concepts

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