Why tell a story?

Data Storytelling Concepts

Joe Franklin

Senior Curriculum Manager, DataCamp

Humans are storytelling creatures

 

  • Story telling is a proven method of communication
  • Stories provoke emotion
  • Emotion leads to change

Cave people sitting around a fire telling stories

1 Brent Dykes, "Effective Data Storytelling" (Wiley 2020)
Data Storytelling Concepts

Stories are better than "just the facts"

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Data Storytelling Concepts

Changing behaviors

 

  • Story telling isn't just slides
  • An actionable insight is a conclusion drawn from data
  • Data stories relate insights with a message
  • Complex information is easier to understand

Woman presenting at a TED talk TED talks are popular, short format lectures by subject matter experts about something they find to be important

Data Storytelling Concepts

Nightingale's graph

Florence Nightingale made the calendar year into a circle, charting casualty causes by month Nightingales graph depicting casualties

Data Storytelling Concepts

Let's practice!

Data Storytelling Concepts

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