The climax and moving forward

Data Storytelling Concepts

Joe Franklin

Senior Curriculum Manager, DataCamp

Definitions

 

  • Resolution
    • gives a way to solve the conflict
  • Actionable Insight
    • previously unrecognized patterns discovered during data analysis

  • Call to Action (CTA)

    • a prompt to encourage an immediate audience response

  • Kaizen

    • small incremental changes

Scrabble letter tiles spell out the phrase Go For It

Data Storytelling Concepts

A Practical Example

Alex the Business Consultant
Woman Typing on Laptop

Data Storytelling Concepts

A Practical Example

a scatterplot shows the positive relationship between caffeine intake and the amount of productivity

1 ggplot by author with fictitious data
Data Storytelling Concepts

A Practical Example

a graphic shows a trend line that highlights a positive relationship between caffeine intake and productivity

Data Storytelling Concepts

Summing up

  a graphic shows a trend line that highlights a positive relationship between caffeine intake and productivity

  picture shows the actress lucy liu pretending to be a consultant talking in front of an auditorium of people

Data Storytelling Concepts

Changing Behaviors

 

  • Data storytellers always have empathy for their audience
  • Acknowledge that change is difficult
  • Outline the first small step.
  • Be prepared for a "no" or an alternate resolution

a Venn diagram shows the intersection of a narrative, data and visuals as change supported by insights

1 https://www.pathwaysinternational.com/2017/06/22/data-storytelling/
Data Storytelling Concepts

Let's practice!

Data Storytelling Concepts

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