Principles of visual analytics

Dashboard Design Concepts

Olga Scrivner, PhD

President, Scrivner Solutions Inc

Visual analytics

 

                Information design                             Data visualization

            Methods to make data meaningful                     Visual methods of displaying data

Visual analytics

 

                Information design                             Data visualization

            Methods to make data meaningful                     Visual methods of displaying data

Visual analytics

 

                Information design                             Data visualization

            Methods to make data meaningful                     Visual methods of displaying data

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Fundamental principles of visual analytics

                            Principles of visual analytics are universal (Edward Tufte 2006)

¹ Thomas, James & Cook, Kristin. (2006). A visual analytics agenda.

Comparison and contrast

    Show comparisons, contrasts, differences

                "Compared to what?"

          Not every comparison is meaningful

 

 

        Time comparison

        Comparison of different components

        Comparison between different groups

¹ Edward Tufte (2006). Beautiful Evidence.

Causality and relationship

Show causality, mechanism, explanation, systematic structure

¹ Edward Tufte (2006). Beautiful Evidence.

Causality and relationship

Show causality, mechanism, explanation, systematic structure

¹ Edward Tufte (2006). Beautiful Evidence.

Causality and relationship

Show causality, mechanism, explanation, systematic structure

¹ Edward Tufte (2006). Beautiful Evidence.

Causality and relationship

Show causality, mechanism, explanation, systematic structure

¹ Edward Tufte (2006). Beautiful Evidence.

Causality and relationship

Show causality, mechanism, explanation, systematic structure

¹ Edward Tufte (2006). Beautiful Evidence.

Multiple variables

Show multiple variables (more than 2 variables and dimensions)

Multiple variables

Show multiple variables (more than 2 variables and dimensions)

Integration of evidence

                                  Integrate evidence onto a graphic (text, numbers, images)

                "...what matters entirely is the evidence, not particular modes of evidence"

Documentation and content

Documentation: data, process, description

• What is the data origin?
• How data is processed and cleaned?
• Does the graph have legend and labels?

Content: quality, relevance, and integrity

• Start with a good question

• Develop a sound approach

• Present all the necessary information

Let's practice!

Dashboard Design Concepts