Strategic dashboard

Dashboard Design Concepts

Olga Scrivner, PhD

President, Scrivner Solutions Inc

The forward-thinking dashboard

taxonomy-analytical

Purpose

  • Monitor long-term company strategies

Data Type

  • Complex, aggregated enterprise-wide data, infrequent updates

Interactivity:

  • Low interaction, often static snapshots

Stakeholders

  • Executives, senior-level management
Dashboard Design Concepts

Strategic dashboard benefits

  benefits

 

  • Planning and decision-making for a specific course of actions
    • Where did we fall short of our targets?
    • Which of the objectives have we completed?
    • Which objectives are no longer needed?
1 Few, Stephen. (2006). Information dashboard design.
Dashboard Design Concepts

Strategic dashboard benefits

  benefits

 

  • Planning and decision-making for specific course of actions

  • Comparing current performance to target values for various success indicators

1 Few, Stephen. (2006). Information dashboard design.
Dashboard Design Concepts

Strategic dashboard benefits

  benefits

 

  • Planning and decision-making for specific course of actions

  • Comparing current performance to target values for various success indicators

  • Evaluating strategies (outdated and out-of-sync)

    • Is our strategic area still relevant?
    • Which of our objectives have we completed?
1 Few, Stephen. (2006). Information dashboard design.
Dashboard Design Concepts

Strategic dashboard benefits

  benefits

 

  • Planning and decision-making for specific course of actions

  • Comparing current performance to target values for various success indicators

  • Evaluating strategies (outdated and out-of-sync)

  • Aggregating measures into high-level success indicators

1 Few, Stephen. (2006). Information dashboard design.
Dashboard Design Concepts

Types of the strategic dashboard

  executive

Marketing: marketing KPIs

  • Chief Marketing Officer

 

Executive: overall success KPIs

  • Chief Administrative Officer

 

Financial: financial KPIs

  • Chief Financial Officer
Dashboard Design Concepts

Strategic dashboard graphical components

 

graphical components

Dashboard Design Concepts

Strategic dashboard graphical components

 

graphical components

 

Indicator: strategic success KPIs

Dashboard Design Concepts

Strategic dashboard graphical components

 

graphical components

 

Indicator: single values of importance

Bar chart: specific values across different categories

Dashboard Design Concepts

Strategic dashboard graphical components

 

graphical components

 

Indicator: single values of importance

Bar chart: specific values across different categories

Combo chart: two charts combined for a quick comparison

Dashboard Design Concepts

Strategic dashboard graphical components

 

graphical components

 

Indicator: single values of importance

Bar chart: specific values across different categories

Combo chart: two charts combined for a quick comparison

Bullet chart: performance against a target

Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about bullet graphs

Bullet Graph

1 Allio, Michael. (2012). Strategic dashboards.
Dashboard Design Concepts

A special word about period over period graph

KPI indicator multi-value card

Column chart Column Chart

Line chart YOY Line Example

Dashboard Design Concepts

More about indicators and gauge charts

Indicator - One Value

Indicator - Two Values

Gauge - Green

Gauge - Red

Dashboard Design Concepts

Let's practice!

Dashboard Design Concepts

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