Dashboard Design Concepts
Olga Scrivner, PhD
President, Scrivner Solutions Inc
"If you can't measure it, you can't manage it"


Key performance indicators
Monitor the company's health
Track progress against business goals
Inform strategic and day-to-day decision making
Highlight areas that need attention
Provide a basis for strategic and operational improvement
"If you can't measure it, you can't manage it"


Key performance indicators
Monitor the company's health
Track progress against business goals
Inform strategic and day-to-day decision making
Highlight areas that need attention
Provide a basis for strategic and operational improvement
"If you can't measure it, you can't manage it"


Key performance indicators
Monitor the company's health
Track progress against business goals
Inform strategic and day-to-day decision making
Highlight areas that need attention
Provide a basis for strategic and operational improvement
"If you can't measure it, you can't manage it"


Key performance indicators
Monitor the company's health
Track progress against business goals
Inform strategic and day-to-day decision making
Highlight areas that need attention
Provide a basis for strategic and operational improvement
Operational measurements



Strategic impact measurements

Operational measurements



Strategic impact measurements

Operational measurements



Strategic impact measurements

Operational measurements



Strategic impact measurements

Effective business management: KPIs from different perspectives

Effective business management: KPIs from different perspectives

Effective business management: KPIs from different perspectives

Effective business management: KPIs from different perspectives

Effective business management: KPIs from different perspectives


Where your business has been
Outcomes (output metrics)
High-level metrics (revenue)
Example: sales revenue
Where your business is going
Progress (input metrics)
Faster feedback
Example: number of calls per sale rep

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

Objectives: significant/defined goal + Key Results: measurable success criteria to track goals

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

There's a S.M.A.R.T way to write management's' goals and objectives$^1$

Dashboard Design Concepts