Creating a cohesive story

Case Study: Ecommerce Analysis in Tableau

Dev Bhosale

Head of Business Intelligence

Data storytelling

• Data: should be accurate and complete
• Design: provides clarity and consistency
• Context: explains the goal(s)
• Narrative: next steps or call to action

From a developer to a consultant

• Use business user-friendly terms
• Leave out technical jargon

Three dashboards

• Executive summary: KPIs
• Growth opportunities:l specific recommendations
• Shipping costs: strategies to reduce costs

Final view

Let's build your data story!

Case Study: Ecommerce Analysis in Tableau