Marketing funnels

Marketing Analytics in Tableau

Maarten Van den Broeck

Senior Content Developer at DataCamp

From journey to funnel

From series of journeys to a marketing funnel.png

Marketing Analytics in Tableau

A marketing funnel and its parts

A funnel with four distinct parts - awareness.png

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Initially learning about a brand and its products or services

Marketing Analytics in Tableau

A marketing funnel and its parts

A funnel with four distinct parts - consideration.png

$$

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

Marketing Analytics in Tableau

A marketing funnel and its parts

A funnel with four distinct parts - conversion.png

$$

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

$$ $$ $$ Purchasing from the company

Marketing Analytics in Tableau

A marketing funnel and its parts

A funnel with four distinct parts - loyalty.png

$$

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

$$ $$ $$ Purchasing from the company

$$ Repeat purchases, renewals, referrals

Marketing Analytics in Tableau

Funnel phases and marketing channels

Top of funnel - awareness and paid social and search definitions.png

Marketing Analytics in Tableau

Funnel phases and marketing channels

Consideration portion of the funnel with organic channel definition.png

Marketing Analytics in Tableau

Funnel phases and marketing channels

Conversion portion of the funnel with organic channel definition.png

Marketing Analytics in Tableau

Funnel phases and marketing channels

Loyalty section of the funnel with email definition.png

Marketing Analytics in Tableau

Email funnel

Email funnel - all four parts.png

Marketing Analytics in Tableau

Email funnel: delivery rate

Email funnel - delivery rate.png

Marketing Analytics in Tableau

Email funnel: open rate

Email funnel - open rate.png

Marketing Analytics in Tableau

Email funnel: click-through rate

Email funnel - click through rate.png

Marketing Analytics in Tableau

Call-to-action

Email funnel - call to action definition.png

Marketing Analytics in Tableau

Let's practice!

Marketing Analytics in Tableau

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