Marketing funnels

Marketing Analytics in Tableau

Maarten Van den Broeck

Senior Content Developer at DataCamp

From journey to funnel

From series of journeys to a marketing funnel.png

A funnel with four distinct parts - awareness.png

Initially learning about a brand and its products or services

A funnel with four distinct parts - consideration.png

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

A funnel with four distinct parts - conversion.png

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

$$ $$ $$ Purchasing from the company

A funnel with four distinct parts - loyalty.png

Initially learning about a brand and its products or services

$$ $$ Determining whether the company's products or services fit the users needs

$$ $$ $$ Purchasing from the company

$$ Repeat purchases, renewals, referrals

Top of funnel - awareness and paid social and search definitions.png

Consideration portion of the funnel with organic channel definition.png

Conversion portion of the funnel with organic channel definition.png

Loyalty section of the funnel with email definition.png

Email funnel - all four parts.png

Email funnel - delivery rate.png

Email funnel - open rate.png

Email funnel - click through rate.png

Email funnel - call to action definition.png

Marketing Analytics in Tableau