Putting it all together

Data Storytelling Case Study: College Majors

Leondra R. Gonzalez

Sr. Data & Applied Scientist, Microsoft

Linear sequence revisited

Classic narrative arc

1 Cheryl Brumley's "Stepping out of the Academic box". Geographical Society Annual Conference, 2014.
Data Storytelling Case Study: College Majors

Exposition and data statements

Exposition

  • Introduction
  • Context
  • Business problem statement

Data

  • Research goals
  • CPS Data

Writing the story

Data Storytelling Case Study: College Majors

Explanatory analysis and exposition

  • Identify measures of success
  • Identify views or angles of measure
  • Develop relevant KPIs
  • Determine which KPIs to highlight and how

Giving a presentation

Data Storytelling Case Study: College Majors

Dazzle with visualizations

  • Accessible
  • Engaging
  • Non-distracting
  • Appropriate formatting
  • Dramatic insights

Sharing visualizations insights

Data Storytelling Case Study: College Majors

Final words

Main Point

  • Clear point(s)
  • Follow flow of analysis
  • Takeaway

Next Steps

  • Audience curated / Q&A
  • Further analysis / data needed
  • Disclaimers
  • Recommendations

Project team meeting

Data Storytelling Case Study: College Majors

Let's practice!

Data Storytelling Case Study: College Majors

Preparing Video For Download...