College major outcomes analysis

Data Storytelling Case Study: College Majors

Leondra R. Gonzalez

Sr. Data & Applied Scientist, Microsoft

College statistics in 2021

  • Enrollment Rates
    • 61.8% of HS graduates
    • 69.5% women vs. 54.9% men
  • Employment Outcomes
    • 74.8% of bachelor graduates
    • 76.7% of associate graduates
    • 81.6% of advanced degree graduates

A group of college graduates

1 College Enrollment and Work Activity of Recent High School and College Graduates Summary. (April, 2022). Retrieved from https://www.bls.gov/news.release/hsgec.nr0.htm.
Data Storytelling Case Study: College Majors

The case

  • U.S. Department of Education
  • 2021 CPS Statistics
  • College outcome concerns
  • Determine student hardships
  • Improve student success rates

Young business woman contemplating

1 College Enrollment and Work Activity of Recent High School and College Graduates Summary. (April, 2022). Retrieved from https://www.bls.gov/news.release/hsgec.nr0.htm.
Data Storytelling Case Study: College Majors

The data

  • Data from 2013 - 2022
  • 30 universities
  • Graduation rates
  • Employment rates
  • Gender
  • Major

University students having a campus tour

Data Storytelling Case Study: College Majors

The audience

  • Chris: Assistant Administrator
  • Rachel and Brandy: Research Analysts
  • Beth: Director
  • James: Agency Representative
  • Alana: Program Manager

Dept. of Education Team

Data Storytelling Case Study: College Majors

The requirements

Teammates reviewing charts

Data Storytelling Case Study: College Majors

Getting organized

  • Data Foundation: Current Population Survey (CPS)
  • Main Point: TBD
  • Exploratory Focus: TBD
  • Linear Sequence
  • Visual Anchors
  • Dramatic Elements

Data Story Elements Infographic

Data Storytelling Case Study: College Majors

Let's practice!

Data Storytelling Case Study: College Majors

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