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Data Storytelling Case Study: College Majors

Leondra R. Gonzalez

Sr. Data & Applied Scientist, Microsoft

Stories are all around us

A meme of the toy story

1 Lasseter, J. (1995). Toy Story. Buena Vista Pictures.
Data Storytelling Case Study: College Majors

Why tell stories

Business team presentation

Data Storytelling Case Study: College Majors

Elements of data storytelling

Data story elements infographic

Data Storytelling Case Study: College Majors

Narrative arc, assemble!

Photo of Avengers assembling

1 Russo, A., & Russo, J. (2019). Avengers: Endgame. Walt Disney Studios Motion Pictures.
Data Storytelling Case Study: College Majors

Presenting insights

Person giving presentation

Data Storytelling Case Study: College Majors

Course recommendations

Business Communication Courses

  • Communicating Data Insights
  • Data Communication Concepts
  • Introduction to Statistics

Visualization Courses

  • BI: Power BI, Tableau
  • R: Shiny, ggplot2
  • Python: Scikit-Learn, Seaborn, Plotly
Data Storytelling Case Study: College Majors

Thank you!

Data Storytelling Case Study: College Majors

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