Green businesses in Colombia

Data Storytelling Case Study: Green Businesses

Camilo Martínez Burgos

Data analysis and public policy consultant

What is a green business?

According to Colombia's Ministry of the Environment and Sustainable Development:

  • Provide eco-friendly goods or services
  • Aim to reduce greenhouse gases.
  • Incorporate sustainable practices or promote
  • Or promote positive social and environmental impacts
  • They can be verified when they meet certain criteria
1 https://www.minambiente.gov.co/wp-content/uploads/2022/11/Actualizacion-Plan-Nacional-Negocios-verdes-2022-2030.pdf
Data Storytelling Case Study: Green Businesses

What do we know about them?

Our data comes from the open data website datos.gov.co.

Variable Description
year Year of verification
environment_authority Environmental authority that verified them
region Region of where the business is located
department Department of where the business is located
municipality Municipality where the business is located
category Classification of it's economic activity
sector More specific classification of its economic activity
result Level of compliance with the verification criteria
1 https://www.datos.gov.co/Ambiente-y-Desarrollo-Sostenible/Lista-de-Negocios-Verdes-y-Sostenibles/rggv-qcwf
Data Storytelling Case Study: Green Businesses

Identify a question

  • Clarity:
    • Is it clear, specific and unambiguous?
  • Relevance
    • Does it address your audience's needs?
  • Actionability
    • Does it lead to insights that can be acted upon?

Two people looking for directions with a compass

Data Storytelling Case Study: Green Businesses

Our example exercise

You work for a policymaker who:

  • wants to understand the green business ecosystem
  • wants to encourage the creating of those businesses
  • wants to achieve the countries environmental goals

Question

Where are the green businesses located in Colombia?

Data Storytelling Case Study: Green Businesses

Let's practice!

Data Storytelling Case Study: Green Businesses

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