Planning for success

Data Storytelling Case Study: Green Businesses

Camilo Martínez Burgos

Data analysis and public policy consultant

A sample workflow

1. Plan and sketch an endpoint
2. Simulate and consider the simulated data
3. Acquire and prepare the actual data
4. Explore and understand the actual data
5. Share what was done and what was found

¹ https://tellingstorieswithdata.com

1. Plan and sketch an endpoint

• Experimenting can be very useful
• We cannot walk aimlessly for long
• Forces you to focus and consider what you want as a result

2. Simulate and consider the simulated data

• Look into the details of the data storytelling product
• You will realize errors in the data visualization and statistical models
• It is cheaper to realize you made a mistake on simulated data

3. Acquiring and preparing the data

• One of the most important and often difficult stages
• There may be too little of it...
• Or too much of it
• Tip 1: Take your time in this step
• Tip 2: It will get easier over time

4. Explore and understand

• Get to know your data
• Identify relationships
• Calculate descriptive statistics
• Perform statistical models

5. Share what was done and what you found

• Statistics + Visualization + Narrative
• What decisions did you make?
• Why you made them?
• What did you learn?

Let's practice!

Data Storytelling Case Study: Green Businesses