Best practices

Data Storytelling Case Study: Green Businesses

Camilo Martínez Burgos

Data analysis and public policy consultant

Simplicity and clarity

• Reduce complexity
• Use clear language
• Minimize non-data ink

¹ https://www.excelcampus.com/charts/5-bad-charts/

Labeling axes and providing a clear title

• Label the axes
• Provide a clear title
• Use descriptive axis labels
• Employ descriptive subtitles

Be consistent

• Use consistent formatting throughout your visualizations
• Use a consistent color scheme
• Use the same type of chart for similar types of data

Accessibility matters

• Accessibility is important in data storytelling
• Provide alt text for images and graphs for screen readers
• Take colorblindness into account

Let's practice!

Data Storytelling Case Study: Green Businesses