The importance of stories

Data Storytelling Case Study: Green Businesses

Camilo Martínez Burgos

Data analysis and public policy consultant

What to expect

  • You will review important concepts
  • You will practice relevant skills
  • You will be inspired to embark in your own projects

Person writing in a notebook and checking a computer

Recommended courses

  • Introduction to Data Literacy
  • Data Storytelling Concepts
  • Communicating Data Insights
Data Storytelling Case Study: Green Businesses

What is a story?

A connected series of events told through:

  • words (written or spoken)
  • imagery (still and moving)
  • body language, performance, music
  • any other form of communication
1 https://literaryterms.net/story/
Data Storytelling Case Study: Green Businesses

What is storytelling?

The activity (or art?) of telling stories. It involves elements like:

  • Message
  • Senses
  • Connection
  • Emotion

Group of people speaking

Data Storytelling Case Study: Green Businesses

Data storytelling?

"The concept of building a compelling narrative based on complex data and analytics that help tell your story and influence and inform a particular audience." - Microsoft

Person presenting a slide with some data

1 https://powerbi.microsoft.com/en-us/data-storytelling/
Data Storytelling Case Study: Green Businesses

Why should you care?

A story is worth a thousand images

  • It can draw your audience into a situation they can empathize with
  • It can convey emotions, values, and insights
  • It can resonate with them long after the story is over
Data Storytelling Case Study: Green Businesses

Let's practice!

Data Storytelling Case Study: Green Businesses

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