Responsible generative AI applications

Generative AI Concepts

Daniel Tedesco

Data Lead, Google

On the eve of the election

Collection of fake news headlines

Generative AI Concepts

Types of malicious use

  • Deepfakes
  • Misinformation campaigns
  • AI-enhanced hacking

AI-generated image of pope in puffer jacket

1 Pablo Xavier
Generative AI Concepts

Detection and prevention

Key usage principles

  • Human-in-the-loop
  • Harm prevention
  • Continuous monitoring

 

Points of Detection and Prevention

A flowchart of points across AI usage: access, prompts, responses, application, and communication and feedback.

Generative AI Concepts

Access

AI can unintentionally aid criminal groups' non-criminal activities.

  • Avoid supporting malicious groups
  • Know Your Customer (KYC)
    • Verify user identity

An ominous-looking character shushing the view.

Generative AI Concepts

Prompts and responses

Moderating prompts

  • Similar to website or chat group moderation
  • Jailbreaking prompts can still subvert developer guidelines

Moderating responses

  • Screen or filter responses before showing user
Generative AI Concepts

Applications

Malicious actors can apply benign responses to illegal or unethical activity.

  • Invisible watermarks can help determine source of content
  • May require law enforcement intervention
Generative AI Concepts

Communication and feedback

  • Clear usage guidelines
  • Feedback loops
    • User studies and stakeholder roundtables
    • Partner with civil society organizations
    • Feedback opportunities in product

A car driver bucking a seatbelt

Generative AI Concepts

Let's practice!

Generative AI Concepts

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