Use cases for AI

Implementing AI Solutions in Business

Jacob H. Marquez

Data Scientist

Business areas for AI

Marketing.

Business areas for AI

Marketing. Sales.

Business areas for AI

Marketing. Sales. Customer Service.

Business areas for AI

Marketing. Sales. Customer Service. Engineering.

$$ $$

Automate Processes
Help customers solve problems
Detect fraud
Analyze text
and more...

Marketing: Dynamic Pricing

Pricing chart.

Marketing: Dynamic Pricing

Pricing chart plus a chart showing market demand.

Marketing: Dynamic Pricing

Pricing chart plus a chart showing market demand. A competitor pricing graphic of buildings.

Marketing: Dynamic Pricing

Pricing chart plus a chart showing market demand. A competitor pricing graphic of buildings. A magnifying glass on customers.

Marketing: Segmentation & Targeting

Behavioral Data, Demographics, and Purchase History data.

Marketing: Segmentation & Targeting

Behavioral Data, Demographics, and Purchase History data being used in AI.

Marketing: Segmentation & Targeting

Behavioral Data, Demographics, and Purchase History data being used in AI resulting in segments.

Marketing: Segmentation & Targeting

Behavioral Data, Demographics, and Purchase History data being used in AI resulting in recommendations.

Marketing: Segmentation & Targeting

Behavioral Data, Demographics, and Purchase History data being used in AI resulting in ad targeting.

Marketing: Content

$$ A dog wearing a hat in front of the Eiffel Tower.

Personalized marketing content.

¹ https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/generative-ai-in-marketing-5-use-cases

Customer Service: Chatbots

A robot.

Customer Service: Chatbots

A robot saying they are going to help you today.

Customer Service: Chatbots

A robot saying they are going to help you today.

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Zendesk
Microsoft
Google
Einstein GPT
Hubspot
Intercom
Drift

¹ https://www.zendesk.com/service/messaging/chatbot/#3

Customer Service: Chatbots

A robot saying they are going to help you today.

Benefits

24/7 interaction
Instant responses
First response to customer questions

Results

Reduced wait times
Higher revenue
Avoided costs

Engineering: Cybersecurity

Cybersecurity

Engineering: System Health

Monitor and Alerts

Engineering: System Health

Monitor & alerts.

Engineering: Documentation

Documentation.

Let's practice!

Implementing AI Solutions in Business

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