Net Revenue Management
Case Study: Net Revenue Management in Excel
Gauthier Georgis
Category Manager
Net Revenue Management (NRM)
- More than 66% of growth for FMCG companies comes from NRM initiatives$^1$
- Net Revenue Management unlocks new growth potential:
- Maximize net sales
- Maximize profit
1 https://www.bcg.com/publications/2017/consumer-products-pricing-how-net-revenue-management-boosts-top-bottom-line
Net sales and gross profit
Net Sales = total revenue - discounts.
Net sales and gross profit
Net Sales = total revenue - discounts.
Net sales and gross profit
Net Sales = total revenue - discounts.
Net sales and gross profit
Net Sales = total revenue - discounts.
Net sales and gross profit
Net Sales = total revenue - discounts.
Business expansion
Business expansion
Business expansion
The 5 pillars of Net Revenue Management
Brand Portfolio Pricing
Mix Management
