What is generative AI?
Generative AI for Business
Carl Rosseel
Head of Business Intelligence Curriculum at DataCamp
(Generative) Artificial Intelligence
Artificial intelligence (AI)
= branch of computer science that enables computers to perform tasks
Generative Artificial Intelligence (Gen AI)
= enables machines to create like humans
Machines that create - Juvenile Artist
"Creativity is the art of concealing your sources"
How it works
Training
Prompting 
An example
Training
An example
Prompting
An example
Another prompt
Images are not everything
Business applications
Daily operations
- Personalized customer service
- Enhanced software development
Strategic initiatives
- Document drafting and summarization
- Designing the next generation of products
Will we be replaced?
1 https://www.alezan.ai/blog/how-ai-has-advanced-chess-players
Our goals
- Key concepts of generative AI
- How to enhance existing business workflows
- Navigate the legal and ethical challenges
- Be future-proof!
