Responsible AI: Social bias, copyright, ownership

Generative AI for Business

Carl Rosseel

Head of Business Intelligence Curriculum at DataCamp

Social Bias in AI

What is social bias?

  • Systematic unfairness towards certain groups
  • Hiring, medical or other settings

What is fair?

  • Defining "fair" is complex
  • Impacted by societal blindspots

How to move forward?

  • Focus on broadly shared human values

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Why is there a risk of bias in AI?

  • Lack of diversity or misrepresentation of groups in the training data
  • pursuit of narrow goals in the model
  • Wrong or malicious application of AI by users

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Detection and mitigation techniques

Detection
  • Discover or identify the presence or existence of
  • Algorithms to calculate fairness metrics
  • Human audits
  • Continuous evaluation and improvement

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Mitigation
  • Make (something bad) less severe, serious, or painful.
  • Diversifying training data
  • Adjusting models

                         

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Intellectual Property and AI content

AI generated content

  • Paintings, music or academic research

Who owns the content?

  • The person who provided the prompt
  • The company that developed the AI
  • The AI itself?

Legal landscape

  • Rapidly evolving

                         

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Generative AI and the legal landscape

  • Patchwork of new laws
  • Staying informed is vital
  • Privacy considerations
    • Terms of use
    • Sharing implications
    • Data handling

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Generative AI across industries

  • Creative fields resist due to job concerns
  • Medical research embraces it for breakthroughs
  • Supply chain optimizes and automates processes

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Ethical considerations

Malicious use

  • Deepfakes
  • Misinformation campaigns
  • Enhanced hacking

Mitigation strategies

  • Human-in-the-loop review
  • Harm prevention and monitoring
  • User identity verification
  • ...

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Generative AI is ever evolving

Clear guidelines and feedback opportunities

  • Engaging key stakeholders
  • Conducting roundtables
  • Partnering with civil society
  • Product feedback loop

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A complex new domain

  • Rich with opportunities
  • Ethical considerations and challenges
  • Mitigating social bias
  • Navigating complex copyright issues

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Let's practice!

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