Combining Data and AI

Monetizing Artificial Intelligence

Vin Vashishta

Technical Strategist

Building a platform

Instacart began with a simplistic feature into a comprehensive platform.

AI must amplify strengths and enable new opportunities.

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Many different features supporting every part of the user experience:

Instacart started simple and evolved.

Their marketplace supports high-intent ads, the most valuable and lucrative that evade other companies.

Evolution: Instacart's 10-year journey from features to a monetizable platform.
Growth Strategy: Use frameworks to fast-track growth, optimizing timelines.
Platform Benefits: Economical data collection and easy AI feature integration.

Instacart's Focus: Prioritizes selling enterprise platform to retailers.

Platform Benefits: Ads, operations, online store setup, and growth.

Monetizing Artificial Intelligence