The very human basis for data stories

Data Storytelling Concepts

Joe Franklin

Senior Curriculum Manager, DataCamp

Deep cultural reasons that stories work

     

• Narratives are derived from psychological needs
• People seek patterns and stories explain those patterns
• There are many types of stories, such as fables, parables and even public service announcements

     

Know what they know and feel what they feel

 

• We can vicariously experience something through a story
• Facts are perceived and emotion felt as the parts of the brain work together
• You can feel good based on a pleasant podcast or TV show

 

Mental simulation

 

• Narratives are important because they blend facts and emotion
• Neural coupling makes us feel as though we are all connected in a good way
• Our brains readily accept facts as presented in a story

 

Modern times

Let's practice!

Data Storytelling Concepts