Data ethics and privacy
Introduction to Data
Maarten Van den Broeck
Senior Content Developer at DataCamp
Basics of data ethics
Data can be impactful, but
It comes with responsibilities!
Basics of data ethics
Data can be impactful, but
It comes with responsibilities!
Organizations should ensure:
Data collection
Basics of data ethics
Data can be impactful, but
It comes with responsibilities!
Organizations should ensure:
Data collection
Data storage
Basics of data ethics
Data can be impactful, but
It comes with responsibilities!
Organizations should ensure:
Data collection
Data storage
Data usage
Protect customers' safety
Prevent legal issues
Principles of data ethics
Data ethics is constantly evolving
Principles of data ethics
Data ethics is constantly evolving
Five principles$^1$
Permission
for data collection
Transparency
about the plan
Privacy
of data
Good
intentions
Consider the
outcome
1
Harvard Business School, 2021
Permission and transparency
Permission
Ask before collecting
Users are in control of their data
Transparency
Be transparent of how you plan to use, store, and collect data
Lack of transparency may lead to reputation and legal damage
Data privacy
Privacy refers to secluding (information about) yourself
Personal identifiable information (PII) must remain confidential
Full name
Date of birth
Bank account
ID card/Passport number
Phone number
...
Privacy protection
Strong passwords
Up-to-date operating systems
Cautionary Internet browsing
$$
Individual
responsibility
$$
Preventing data breaches:
Limit sharing sensitive data
(Pseudo-)data anonymization
Intentions and outcome
Intentions
Data is collected for the right reasons
Question yourself about the reasons you collect data
Outcome
Are there consequences of my actions?
Protecting vulnerable populations
Let's practice!
Introduction to Data
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