Planning an oral presentation
Data Communication Concepts
Hadrien Lacroix
Curriculum Manager
Presentation strategy
Chapter 4
How to build a compelling oral presentation?
- Plan and build presentation slides
- Avoid common mistakes
- Present effectively
Plan a presentation
- Before building slides: Plan!
- Presentation structure
- Purpose
- Audience
- Message
1 Schwabish J. Better Presentations. Columbia University Press. 2017.
Purpose
What type of presentation?
- Informative
- Current number of negative and positive ratings and words associated with negative reviews
Purpose
What type of presentation?
- Informative
- Instructional
- How to build the model for sentiment analysis
Purpose
What type of presentation?
- Informative
- Instructional
- Persuasive
- Follow-up actions to revert the current situation of high number of negative ratings
Audience
- Who is the audience?
- Technical colleagues
- Managers or executive team
- Customer
Audience
- Who is the audience?
- How big is the audience?
- Small meeting
- Meeting with 10 members of the financial team
- Conference or large meeting
- Meeting with 100 employees from the software development department
- Workshop
- Technical workshop for 30 customer's IT employees
- Small meeting
Message
What is the central message?
- After one week: 90% forgotten
- ==> What do we want to stick?
- Opening statement
- Capture audience's attention
- Negative ratings scare customers away from our website
- Capture audience's attention
Message
What is the central message?
- Open statement
- Central message
- One sentence
- Delayed shipping is the main cause of negative reviews and immediate actions are needed to revert the situation.
- One sentence
Message
What is the central message?
- Open statement
- Central message
- Closing statement
- Sums up presentation and strengthens central message
- There is a decrease in sales. Negative reviews have been increasing. Delayed shipping is causing negative ratings. Actions are needed to revert situation.
- Sums up presentation and strengthens central message
Structure
- Introduction
- Provide background information
- Catch audience attention
- Glimpse of presentation content
Structure
- Introduction
- Methods, analysis and model outputs
Structure
- Introduction
- Methods, analysis and model outputs
- Conclusions and takeaways
- Refers back to the introduction
- Contains call-to-action statement or/and next steps
Outline
- Graphs and visuals
- Sections (five or less smaller parts)
- Reason for analysis
- Exploratory analysis
- Sentiment analysis
- Conclusions
- Follow-up actions
Keep time in mind!
- How long do you have?
Let's practice!
Data Communication Concepts
