Understanding Data Science
Lis Sulmont
Curriculum Manager, DataCamp
Experiments help drive decisions and draw conclusions
Form a question: Does blog title A or blog title B result in more clicks?
Form a hypothesis: Blog title A and blog title B result in the same amount of clicks.
Collect data:
Test the hypothesis with a statistical test: Is the difference in titles' click-through rates significant?
Interpret results:
AKA Champion/Challenger Testing
Larger sample sizes allow us to detect smaller changes
Understanding Data Science