The value of ethical AI

AI Ethics

Joe Franklin

Associate Data Literacy and Essentials Manager, DataCamp

Balancing the scale

  • AI brings fast decision-making with widespread impact
  • Responsible AI use prevents crossing unanticipated barriers
  • Potential brand risk from system misbehavior is significant

A person crossing the barriers.

AI Ethics

AI ethics isn't optional

  • AI ethics: a necessity, not accessory
  • Balances the immense benefits and potential pitfalls of AI
  • Case study: financial services industry
    • AI is indispensable
    • Absence could lead to disastrous consequences

Sticky notes illustrating how financial services industry usually utilizes AI.

AI Ethics

Bring in tangible impacts

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  • Not just defensive but an offensive strategy
  • Propels organizations ahead of the curve
  • Creates trusted entities, enhancing customer loyalty and brand reputation
  • Can lead to tangible impact on the bottom line

An illustration of customer loyalty and branch reputation tending upwards.

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AI Ethics

New field, new challenges

  • Recent emergence with large-scale AI use
  • Challenging to find examples of AI gone bad
  • Too early in AI's evolution to see many ethical missteps

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AI Ethics

Let's practice!

AI Ethics

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