Prediction models (unsupervised learning)

Machine Learning for Business

Karolis Urbonas

Head of Machine Learning & Science, Amazon

What is unsupervised machine learning?

Unsupervised models

Clustering - grouping observations into similar groups or clusters (e.g. customer or market segmentation)

Anomaly detection - detecting which observations fall out of the discovered "regular pattern" and use it as an input in supervised learning or a business input

Recommender engines - e.g. recommending products or services to customers based on their similarity to other customers e.g. Netflix movie recommendations

Machine Learning for Business

Clustering example - segmentation

rfm-data

Machine Learning for Business

Segmentation - data

rfm-cols

Machine Learning for Business

Segmentation - training

segmentation-training

Machine Learning for Business

Segmentation - discover

segmentation-discover

Machine Learning for Business

Segmentation - analyze

segmentation-analyze

Machine Learning for Business

Let's practice!

Machine Learning for Business

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