Selecting the right data

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Chapter 2

 

How to prepare for communicating data?

  • Identify personas
  • Selecting findings and statistics
  • Selecting a visualization
  • Choose format
Data Communication Concepts

Data storytelling road

  Puzzle piece with the sentence tech or non-tech

Data Communication Concepts

Data storytelling road

  Puzzle piece with data word highlighted

Data Communication Concepts

The right data

 

Selecting the right data implies including enough contextual insights in a story to better support the main point without overloading with information.

==> Minimal amount of information to support our story

image with database icon

1 Dykes, Brent. Effective Data Storytelling. Wiley.
Data Communication Concepts

Data storytelling

venn diagram with the words data, narrative and visuals

 

  1. Data:
    • Garbage in, garbage out
    • Adapt to the audience
  2. Narrative
  3. Visuals
Data Communication Concepts

Stakeholders

 

Any person interested in the project outcome or a decision or activity derived from it.

 

  • Technical
  • Non-technical
Data Communication Concepts

Identifying personas

 

a circle with a person shadow

  • Description

    • Interests
    • Knowledge

  • Select tailored findings

Data Communication Concepts

Identifying personas

 

a circle with a person shadow

Food project:

  • Identify personas
  • Select right findings
Data Communication Concepts

Executive team

  • Role: Executive level (CEO, investor, director, founder)

  • Knowledge: Fundamentals (technical aspects)

  • Interest: Inform their decisions based on findings

a circle with a person shadow

Data Communication Concepts

Project manager

  • Role: Project manager

  • Interest: Project aligns with company objectives

  • Right data:

    • Summary data: $2M cost of marketing campaign
    • Metrics:
      • 10% monthly increase in number of customers
      • 2% risk of declining profits

a circle with a person shadow

Data Communication Concepts

Tech team

  • Role:

    • Project collaborator
    • Technical supervisor

  • Knowledge: Expert (Technical aspects)

  • Interest:

    • Replicate project
    • Continue project

a circle with a person shadow

Data Communication Concepts

General audience

  • Role:

    • Customer (external)
    • Other department staff (internal)

  • Knowledge: Novice or generalist

  • Interests:

    • To understand the general results and impact of the project

a circle with a person shadow

Data Communication Concepts

General audience

  • Role:

    • Other department staff (internal)

  • Interests:

    • To understand the general results and impact of the project

  • Right data:

    • Historical data: Decline in profits
    • Correlation/impact:
      • Chocolate needs rebranding
      • Impact next year earnings

a circle with a person shadow

Data Communication Concepts

Audience skepticism

  • Different levels of skepticism
  • Different levels of argumentation
    • Convince yourself
    • Convince a friend
    • Convince a skeptic
Data Communication Concepts

Let's practice!

Data Communication Concepts

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