Set the scene

Data Storytelling Concepts

Joe Franklin

Senior Curriculum Manager, DataCamp

Operational insights vs. strategic insights

 

  • Operational insights require technical knowledge but limited accountability

  • Strategic insights require non-technical knowledge but greater accountability

  • Both types of insights are important

Two people analyze printed data spread out on a desktop and highlight parts with a pencil

Data Storytelling Concepts

The exposition or challenge

 

  • The exposition or challenge is out front
  • Sets the mood, introduces characters
  • "Why are we here?"
  • Can be dramatic or low-key depending on the situation
  • Data story relevance to your audience is key

  A woman athlete climbs a challenging rock

Data Storytelling Concepts

Start to pull your audience in

Two people are on stage speaking to a lecture hall that is completely full of hundreds of people

Data Storytelling Concepts

A problem statement

 

  • The problem itself
  • An implied method of taking on the problem
  • The scope of a problem

  A graphic that shows the text of problem, implied method, and problem scope fitting closely together

Data Storytelling Concepts

One problem at a time

 

  • Define the problem in one or two sentences

  • Defining the problem is as important as defining an audience

  • Avoid trying to investigate multiple problems for one data story

A picture of a knight fighting a fire breathing dragon

Data Storytelling Concepts

Let's practice!

Data Storytelling Concepts

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